Radio ratings less reliable than political polling

Radio ratings are worthless.  They really are!

The number of listeners measured by radio ratings leader are insignificant.  It claims to be scientific, but the sample sizes are so small that they can't accurately reflect who's really listening.  

So we tell our advertisers something simple.  Do you REALLY care about how many people listen?  Or do you care about how many people come into your business from advertising?  

Our late CEO Fred Weinberg carried off quite the stunt back in 1985.  In Tulsa, his station KELI offered $14.30 to each person who surrendered his or her Arbitron diary to the station. Listeners also were asked to write in “KELI” on every line on these surrendered diaries. KELI, which is not an Arbitron subscriber (even though its ratings are included in Arbitron’s listings), promised to send the completed diaries to Arbitron.

What happened?  Read on past the break...

They lost favor in the 1960's, but everyone remembers their outdoor ads!

 Outdoor advertising today is pretty much a vast wasteland.  

It can't be THAT hard to get advertisers?

 After my comments on the air this morning, I was asked WHY DON'T YOU HAVE MORE ADVERTISING TO PAY THE BILLS?  

It's simple.  Locally operated businesses are in the distinct minority in Ely.  

Want to advertise to your community? Here's how NOT to do it...

 If you want effective local advertising, use your local media.  Honestly. 

Below are examples of twelve businesses that used Facebook's targeted ads function to place their own advertising.  Now, I don't know if these businesses set up their targeting wrong, but a couple of them that I talked to had the targets set up for just their surrounding towns.  So Facebook is most likely serving up their ads to anyone, anywhere, and charging them for the impressions!

So let's get real. I'd love for you to do business with me at KELY so we can keep Ely's original radio station up and running for another 74 years, but if you don't, do business with Karen at KDSS, or Teresa at the Bristlecone Tribune.  Local media needs your support, and Mark Zuckerberg and his crew constantly prove that when it comes to money, they don't care about you or your advertising dollars.

Wyatt

See all these ads below the break that Facebook served me today, March 5, 2024