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Monday, June 10, 2024

Radio ratings less reliable than political polling

Radio ratings are worthless.  They really are!

The number of listeners measured by radio ratings leader are insignificant.  It claims to be scientific, but the sample sizes are so small that they can't accurately reflect who's really listening.  

So we tell our advertisers something simple.  Do you REALLY care about how many people listen?  Or do you care about how many people come into your business from advertising?  

Our late CEO Fred Weinberg carried off quite the stunt back in 1985.  In Tulsa, his station KELI offered $14.30 to each person who surrendered his or her Arbitron diary to the station. Listeners also were asked to write in “KELI” on every line on these surrendered diaries. KELI, which is not an Arbitron subscriber (even though its ratings are included in Arbitron’s listings), promised to send the completed diaries to Arbitron.

What happened?  Read on past the break...

They lost favor in the 1960's, but everyone remembers their outdoor ads!

 Outdoor advertising today is pretty much a vast wasteland.  

Wednesday, March 27, 2024

It can't be THAT hard to get advertisers?

 After my comments on the air this morning, I was asked WHY DON'T YOU HAVE MORE ADVERTISING TO PAY THE BILLS?  

It's simple.  Locally operated businesses are in the distinct minority in Ely.  

Tuesday, March 5, 2024

Want to advertise to your community? Here's how NOT to do it...

 If you want effective local advertising, use your local media.  Honestly. 

Below are examples of twelve businesses that used Facebook's targeted ads function to place their own advertising.  Now, I don't know if these businesses set up their targeting wrong, but a couple of them that I talked to had the targets set up for just their surrounding towns.  So Facebook is most likely serving up their ads to anyone, anywhere, and charging them for the impressions!

So let's get real. I'd love for you to do business with me at KELY so we can keep Ely's original radio station up and running for another 74 years, but if you don't, do business with Karen at KDSS, or Teresa at the Bristlecone Tribune.  Local media needs your support, and Mark Zuckerberg and his crew constantly prove that when it comes to money, they don't care about you or your advertising dollars.


See all these ads below the break that Facebook served me today, March 5, 2024

Monday, December 18, 2023

Who's going to work there?

So special interests got their way at last week's Ely City Council meeting and Slot Parlors are now legal in Ely.  Yes, you have to have a restaurant and bar, but this slap in the face of people who actually invested in our community by a couple of locals who are better than you will have additional unintended consequences.  In a community that continues to lose population year after year, who’s going to work there?  We just lost another restaurant in Ely with the closing of the Cellblock, EmployNV tells us there are over a hundred jobs available including postal, sheriff's office, and the prison. If we can’t fill those good-paying jobs, how do we propose to fill lower-paying jobs?  Opinions mine, not necessarily those of the station, management, or sponsors...but they ought to be. 

Opposing opinions are welcome. 

Sunday, November 19, 2023

The killing of a president - 60 years later.

 Over the years, I've viewed myself as being many things.  Journalist, analyst, historian. Each November, I look back at the coverage of the assassination of President Kennedy, the first killing of a president in the age of electronic media. Thanks to a YouTuber by the name of David Von Pein we have some of that day as viewed and heard on Television and Radio on that fateful day.  

Sixty years later, I marvel at the intellect and dignity that so many newsrooms, even third-tier ABC, displayed in the reporting of the news.  ABC, without what we would call today a "breaking news" set, constructed the set on air and still brought its viewers the story.  

Looking at the huge technological advances of today's time - instant video, instant analysis - I yearn for the journalists of that era.  We owe our nation, our world, so much better.